This allows consumers to immediately know who they are chatting with or receiving messages from. One advantage over SMS is that WhatsApp is tied directly to a single phone number and provides a branded business profile rather than a string of digits. Simply put, WhatsApp Business allows companies to safely and securely message their customers directly within the WhatsApp messaging platform. What is WhatsApp Business and what’s all the fuss about? If employed correctly, WhatsApp messaging can take your business communications to a whole new level of engagement: private, real-time B2C conversations delivered on the world’s preferred messaging app. And it’s secured by the end-to-end encryption that makes WhatsApp so trusted. It’s immediate, more personal, and international in reach. With WhatsApp, companies can send appointment reminders, shipping alerts, order notifications, product demonstration videos, verification codes, boarding passes, and 2-way customer surveys and support messages. The WhatsApp Business API allows developers to build new experiences that reach even more people in even more parts of the world and result in even more effective customer engagements. That’s why progressive businesses worldwide are excited about the potential of the WhatsApp platform. In fact, as the world's most popular messaging channel, WhatsApp owns the leadership position with users in over 180 locales, unleashing over 60 billion messages every day. It turns out that messaging apps-like WhatsApp, LINE, and Facebook messenger-are taking the lead as the preferred communication channels in use today. Now, with the unveiling of WhatsApp Business API, companies worldwide are clamoring to use it, too.Īnd why not? In today’s omnichannel world of texts, chats, posts, and tweets, consumers increasingly want to interact with businesses the same way they connect with their family and friends.

It’s a fast, simple, and convenient way for family and friends to chat, create group texts, share photos and videos, send and receive documents, and engage in private, secure conversations anytime, day or night. WhatsApp has quickly emerged as the go-to messaging app for over 1.6 billion consumers around the globe. There’s a lot of business buzz right now about the WhatsApp messaging app, and with good reason. Pranav Deshpande, Product Marketing Manager, Messaging

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